About

For over a decade, Safe & Chic has been a trusted destination for clean, cruelty-free beauty, offering a curated collection of non-toxic products that empowered conscious consumers to shop with confidence. As one of the original pioneers in the clean beauty space, we’ve proudly supported over 250 brands and built a loyal following through authenticity and transparency. Now, we're entering an exciting new chapter, transitioning from a traditional retailer to a content-driven influencer and UGC creator model. We're here to continue sharing the best in clean beauty through powerful brand partnerships, and engaging content that inspires and converts.