Fluoride-Free Formula
Strengthens enamel and supports gum health—powered by natural ingredients like arginine, zinc, and aloe for a healthy, balanced mouth.
Brush With a Better Toothpaste
Better taste. Better foaming. Better ingredients. Engineered to deliver a premium brushing experience and support microbiome health.
Whitens and Brightens Teeth
Before whitens teeth with no irritation. Its low abrasion Sodium Bicarbonate formula keeps your teeth looking glossy and beautiful after every brush.
Cinnamon Orange Flavor
Gently spiced and citrusy with a balanced herbal twist. Bold cinnamon and zesty orange for a naturally fresh feel.
Balanced Foaming
Not too much, not too little. Our foaming is silky smooth and bathes your mouth in bliss using natural coconut oil. Satisfying and cleansing.
Recyclable Sugarcane Tube
Our Plant-Based sugarcane tube is made from renewable materials, with a 50% less carbon footprint than traditional plastic tubes. An industry first.
Proudly Leaping Bunny Certified
Before products are never tested on animals. Our cruelty-free and vegan formulas are made with care for both you and the planet.
BeforeCares™ for Our Planet
One percent of all Before sales go to partnering with like-minded environmental organizations to make positive impact on global ecosystems.
Product Details
Before’s Cinnamon Orange Whitening Fluoride-Free Toothpaste safely brightens your smile with our custom blend of high-quality clean ingredients to promote optimal oral hygiene. Aloe extract soothes gums & boosts immunity while zinc and arginine support strong oral microbiome health. Upgrade your brushing routine with our perfectly balanced coconut oil foaming, refreshing, herbal, natural Cinnamon Orange flavour and silky low-abrasion texture. Level up your mouth health without SLS, parabens, PEGs, harmful chemicals and synthetic ingredients. All in our industry first - Plant-Based Sugarcane Tube, no petro chemical plastics!
Details
- Cinnamon Orange flavor is refreshing, herbal, with a hint of spice
- Safely whitens with sodium bicarbonate & calcium carbonate
- Aloe extract soothes gums & boosts immunity
- Supports oral microbiome health with zinc and arginine
- Low abrasion formula saves enamel & strengthens the integrity of your teeth
- No SLS, SLES PEGs, parabens, peroxide, artificial flavors/colors
- Cruelty free (Leaping Bunny), gluten free, vegan
- Plant-based sugarcane tube, 100% recyclable
How To Use
Adults, Adolescents and Children 2 years and older: Do not swallow. Brush teeth thoroughly for at least 1 minute, preferably after each meal, or as directed by a dentist. Children under 6 years of age should use only a pea-sized amount and be supervised to brush properly and not swallow. Should be used as part of an oral health program that includes regular flossing and dental check-ups. Consult a health care practitioner before using in children under 2 years of age.
Ingredients
Water, Xylitol, Sorbitol, Hydrated Silica, Glycerin, Calcium Carbonate, Sodium Bicarbonate, Acacia Senegal Gum, Cocamidopropyl Betaine, Xanthan Gum, Stevia Rebaudiana Leaf Extract, Citrus Aurantium Dulcis Peel (Orange) Oil, Menthol, Potassium Sorbate, Zingiber Officinale (Ginger) Root Oil, Eugenia Caryophyllus (Clove) Bud Oil, Cinnamomum Zeylanicum Bark Oil, Citric acid, Aloe Barbadensis Leaf Juice, Arginine, Zinc Oxide